Connect

Coffee against human trafficking

Drink Coffee. Set People Free.

Every bag raises awareness and support for frontline organizations fighting human trafficking, in Moncton and beyond.

Two Freedom Coffee bags, Roast 01 and Blend 02

Drink coffee. Set people free. Help fight human trafficking. Free & Full. One coffee at a time.

Our mission

Freedom Coffee exists to combat trafficking in persons.

Free & Full — one coffee at a time.

More about our mission
  • Awareness

    Raising awareness, starting with the bag itself.

  • Financial support

    Generating support for other frontline organizations, in Moncton and beyond.

  • Restoration

    Developing programming, with partners, that helps at-risk people and survivors.

The problem

Freedom isn't a given. Not even here.

Human trafficking is the recruitment and control of a person for exploitation, most often sexual exploitation and forced labour. It rarely looks like the movies.

Moncton to Halifax corridor Hwy 2, 104, 102 · about 260 km
Right here in New Brunswick

Moncton sits on the highway corridor to Halifax.

The stretch of highway between Moncton and Halifax is a well-known human trafficking corridor in Atlantic Canada. Traffickers move people along highways like ours to isolate them from family and stay ahead of police.

Source: Canadian Centre to End Human Trafficking (opens in a new tab), 2021

Read the facts on trafficking in Canada

Some common myths

Tap a card to flip it

  • Myth 01

    “Trafficking means being kidnapped by a stranger.”

    The facts

    Most often, it's someone they know: in Canada, usually an intimate partner or an acquaintance.

    Source: Statistics Canada, 2025 (opens in a new tab)

  • Myth 02

    “It only happens in big cities far from here.”

    The facts

    It happens here. In 2024, New Brunswick's rate of police-reported trafficking was above the national rate, and Nova Scotia's was triple it.

    Source: Statistics Canada, 2025 (opens in a new tab)

  • Myth 03

    “Victims are adults who knew the risk.”

    The facts

    Many aren't adults. More than one in five victims identified by police in Canada were under 18.

    Source: Statistics Canada, 2025 (opens in a new tab)

  • Myth 04

    “If it were common, we would see it in the news.”

    The facts

    It's hidden and under-reported. Statistics Canada says police figures likely underestimate how common it is.

    Source: Statistics Canada, 2025 (opens in a new tab)

Join the mission

Three ways to help set people free.

  1. Buy the coffee

    Every bag raises awareness, supports frontline organizations and our work in Moncton and beyond, and funds long-term advocacy.

    Shop Coffee
  2. Spread the word

    Share and follow on social media, join a fundraiser, or become a Freedom Coffee mission driver, helping not only to sell coffee but to change lives.

    Become a supporter
  3. Champion the cause

    Partner with us through your personal social media brand, your work in the community, or a deeper corporate partnership.

    Become an ambassador
The coffee

Coffee with a purpose.

Pick your coffee. The bag starts conversations, and every purchase supports long-term advocacy against trafficking.

Shop all coffee and merch
For businesses

Gifts your clients will remember.

Send luxury coffee to your best clients and supporters. It’s a gift that does good: your order generates support for frontline organizations fighting trafficking.

Enquire about gifting
  • Freedom Coffee box

  • Black box

  • Box with your logo

Also available: coffee for events and catering, and wholesale for businesses. See gifting, events and wholesale

Who we stand with

Organizations we support.

Every bag generates support for other frontline organizations fighting trafficking.

The course

Learn more about trafficking and how to stop it.

A short course on what trafficking is and what's happening in Canada, ending with how you can help.

Connect

This is where the change begins.

Join as a customer, a supporter or an ambassador. Tell us a little about yourself and we'll help you find your place in the mission.

Rather talk it through? Book a call (opens in a new tab)

Join the mission

Required

How would you like to get involved?

Your bag

Your bag is empty.